After studying the reason for the existence of this brand and its profitable market, it is understood that Mister Numbers is committed to create a product that relates the practice of tennis with its textile product, creating a unique aesthetic concept that speaks about a lifestyle.
In the structure that we find below, the creation of the web portal and images that tell us about the universe in which we communicate through the language of tennis are exposed. A sport that tells us about educating the eyes, teaching how to see quickly and accurately, and generating spatial sensitivity. These three aspects were the supporting philosophy to start with the construction of your logo. The position of the selected numbers is related to the guide of a point system in this sport and in this case, they draw a male face in profile that positions its gaze towards the left side, winking at the use of the left hemisphere, this being the hemisphere dominant and the one in charge of the temporary space organization.
The typographic body chosen for this project was based on the need for a character with extreme contrasts between the thick strokes and a strong vertical modulation that denotes presence and a balance between sensitivity and rationality. Bodoni was the answer to this need as a classical Roman and modern typeface, requiring various modifications to adjust the main features required by the structure of the face.
The colorimetry that accompanies the brand is far from the color standards that we can find in other competing brands. In this case, it is important to highlight the use of complementary colors that define the different collections of the brand by season. The use of neutral colors white, black, grey, beige and earth tones emphasize the visual identity of its context with the representation of textures (tennis net, field lines) and digital graphic elements (typography, logo, icon, web template)
Geometrization and the use of networks is a fundamental element that accompanies the brand to understand the visual principles of a geometric composition where the interrelation of the component parts forms a whole and each of them is related, thereby achieving harmony.
