This project has been carried out as a test for the DIN A4 brand proposal through the quarterly publication Photobook by Menap Studio. This essay relies on our art direction to recreate a non-verbal packaging that attributes all the visual weight of the collection as a language to the textures. The wide variety of products is proposed based on the DIN standardization scale and the synergy of ingredients in the coffee industry exposed through essential attributes such as format and treatment.
The use of different materials attempts to associate visual qualities between the product and its packaging to remind us of the importance of recycling and a conscious design in which we pay attention not only to what we wrap, but also to what surrounds us.
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